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Digital Rights Management (DRM) is an essential part of a secure hosting
solution. Digital rights management is used to protect the
material from being used or re-distributed without the distributor's permission
and allows the content owners to control how their content is delivered and
played.
When a user wishes to view DRM protected content, they are required to obtain a
license.
Licenses stipulate conditions that can include:
payment
registration/login
restrictions on copying
limitations on burning to CD
a custom page (usually an advertisment) that users view before
license delivery; and
many others.
A failure of the above processes for license acquisition will result in non
delivery of the license. With the payment requirement for license delivery, DRM
supports a wide range of business models including rental, subscription, and pay
per view.
The delivery of licenses can be transparent to the user and bandwidth
consumption is minimal.
The content owner has complete control over the rights included in the license.
DRM account holders are able to view administration pages where they can decide
which licenses to issue for their protected content.
Begin dates, expiration dates, transfer rights and security levels are just some
of the rights content owners will be able to control. As well as rights, owners
can decide on the delivery method such as free delivery, delivery for payment or
a custom delivery method. All changes are updated live, so your conditions take
effect immediately.
Licenses are delivered and stored on the end user's computer. If end users wish
to share their DRM-protected content with third parties, the content is still
protected and those users will have to go though the license acquisition process
seperately.
So whatever your needs, whether to protect content for commercial or non
commercial purposes, DRM provides a highly flexible and secure solution for
protecting your content.
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